Monday, November 7, 2011

Who Suggested The Auto Industry Ignores Fads?

By Bruno Manley


The automobile industry is as much susceptible to the vagaries of fads and trends as any other. In the last several years of the new millenium, there have been some intriguing turns in the culture of cars. Way back in 2002, you would most certainly have been surprised at how fast the new designs could go, even basic, budget cars like the Nissan Altima. A cheap alternative is wheel repair.

It came with a 240 horsepower engine, which meant it was capable of doing speeds way faster in comparison with what we knew in the nineties. It did not end there either, because today the Volkswagen Passat, a family car, comes with 280 horsepower under the bonnet. Camaros are now being left for dead by little Mitsubishis that set you back $30,000. Just who would have thought that an ordinary car these days could be something so powerfully engined as the 500 horsepower Dodge Viper. You'll be hard-pressed these days to get a car that was under-powered. Cars are continuing to get bigger, as each redesign seems to be bigger than the one before. Today's Honda Civics are bigger than the older Accords, and the new Toyota Rav4 is longer than its precursor by all of 14 inches.

No one seems to want to get hold of the same car or less, but still have to pay more money. Of course we all know rim repair has been around for quite some time, and it has an impressive record for bringing in additional revenue. Obviously there is tremendous variation among small web business owners when it comes to knowledge base about marketing techniques. If you are just entering the world of IM, then it is a great idea to network with experienced marketers so you can ask questions. We always strive to offer very helpful information that is actionable; it is by no means a thorough presentation. Our articles normally present a small number of related points to a main topic, but we will never begin to give you all that is available on any one particular topic or subject. If they are going to have to shell out the dough, they want their cars bigger and better. Bigger, regrettably, comes packaged with heavier, but the car makers are not going to stop because of that, as long as consumers keep buying. The American public wish to spend less money on gasoline, but it seems they won't tolerate going slower in the process. They are still more than willing to pay a premium price, and wait in line to get a hybrid from Toyota Prius. And Corollas, offered off the exact same dealer's showroom floor, are unsold. In the race by all automobile makers to compete, even pride appears to have taken a back seat, as in the case of Nissan with their Altima, which uses the same system as Toyota, their competitor.

Consumers these days want style and flair, and long gone is the plain styling so common in the 90s. There's almost not a car presently that doesn't come pre-loaded with power steering, power windows and locks, an impressive-sounding stereo and 6 airbags. All of these are not free, which probably makes clear the $28,000 price tag of the average new car. However sales of SUV's are drying up, which could imply a return to saner days, with smaller cars, and perhaps simpler. It was a fad that has possibly run its course, as the bigger the SUV, the deeper down the sales have dropped. Sales of the Ford Explorer in addition to Expedition are low, even while sales of little cars are getting better all the time, even the Sentra and the Neon.

Automobiles with pizzaz, that's what today's buyers want, not the flat, boring styling popular in the 90s. Power steering, automatic windows, airbags and robust sound systems as being standard options are now par for the course. These have a price, which probably makes clear the $28,000 price tag of the average new car. We appear to be moving back to the day when a vehicle will be a car, just as the SUV is going the way of the foolish. The most significant decrease in sales has been amongst the bigger SUVs, so maybe it was just a fad whose time has come to an end. Sales of the Ford Explorer along with the Expedition are low, even while sales of little cars are getting better all the time, even the Sentra and the Neon.

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